A healthcare website should be attractive and easy to navigate. It should give patients confidence in the care they receive. It is the first impression a patient will have of your healthcare institution, so it is vital that it portrays an image of competence and professionalism. According to a Forrester study, improving the user experience (UX) of your website can increase conversions by more than 200%. Furthermore, a quality UI will improve your website’s ranking in Google, especially after Google’s upcoming update in 2022.
Home page should look clean and uncluttered
A healthcare website’s homepage should look clean and uncluttered to be attractive and easy to navigate. According to Dan Veltri, co-founder and chief product officer at Weebly, the top navigation menu should be limited to five tabs, and related pages should be organized beneath them. This is because people scan webpages left to right and top to bottom, and they expect to find a navigation menu at the top of the page. It may also be helpful to use a dropdown menu for easy navigation.
Healthcare websites can be frustrating to navigate. Many sites do not have a mobile-friendly layout, and it can be difficult to find what you’re looking for. In addition, some websites may simply direct users to a phone number or in-person solution instead of helping them with their problem. By following the best practices in website design, healthcare websites can improve their user experience and increase patient satisfaction.
CTAs should be prominently displayed on every page
It’s imperative for a healthcare website to feature CTAs prominently. These call to action buttons should be large and easily distinguishable, and they should be placed in a way that forces users to give them more time and consideration. As with any other website element, you should place them in the most prominent spot possible.
Consider what your target audience wants. What would a patient or member of a health plan want from your organization? Consider what they may need in order to sign up for your email list. For example, if you’re a pediatrician, you could tie in articles on pediatricians with Breast Cancer Awareness Month.
Choosing the right color scheme is essential when designing a healthcare website. This can affect the way patients perceive a brand. Light colors, such as blue or green, evoke feelings of calmness and safety. Using a contrasting color scheme will also make your call to action stand out.
The use of color is important to make a site appear trustworthy. Colors can evoke emotions, so be sure to choose a color that fits the audience. Red is a very stimulating color, but it can also convey danger, panic, love, or danger. Dark colors can appear unprofessional or frightening, and you should choose another color scheme if you want to convey a positive message.
Call to action
Call to action on your healthcare website is an important part of your site. Patients expect to find this information on healthcare websites, so it is essential to include it. Your call to action should be at the top of the page and should be easy to spot. For example, if you’re a dentist, you may want to include a gallery page featuring pictures of teeth that have been corrected.
You can make it easy for your patients to schedule appointments online by including an interactive patient portal. This allows patients to edit and update their personal information, as well as monitor their health data. Incorporating interactive features into your healthcare website design will improve the patient experience and impact the number of clicks, bounce rates, and time spent on a page.