When creating a healthcare website design, make sure you take a number of factors into consideration. A clear call to action will encourage prospective clients to visit your clinic. Use clear buttons to direct visitors to your highest priority pages, such as your online booking system, patient portal, or donation form. The more important pages are prominently featured, the more likely a prospective patient will schedule an appointment. The THEN Center, for example, shows how trauma can lead to chronic disease. This research links trauma to health disparities.
Simple web design
A simple healthcare web design can be effective for several reasons. It can be user-centric, a great way to engage with patients and potential clients, and it can be mobile responsive. It also incorporates the goals of marketing and ADA compliance. It can be patient-centric, too, because it can make healthcare easier to navigate and understand. Here are four tips to make your healthcare website as user-centric as possible. Using simple healthcare web design techniques can help you create a great patient experience and improve your conversion rate.
Easy navigation
A good healthcare website should be easy to navigate. Users spend a lot of time on the internet. If the navigation is hard to use, they will be frustrated and may move on to another website. To avoid this, your healthcare website should have an intuitive menu system and clear calls to action. Here are some examples of websites that are easy to navigate. Here are some examples of great healthcare websites that have easy navigation:
Colors
While blue is the classic color for hospital websites, there are also many other color schemes you can use. For example, women’s healthcare providers may want to incorporate pink into their website, since it conveys warmth and femininity. Children’s healthcare providers may opt for playful colors, like green and yellow. Whatever your choice, be sure to choose a color scheme that speaks to your patient’s needs. Colors in healthcare website design should be relaxing and welcoming.
Easy to read content
When designing your healthcare website, make sure you include easy-to-read content. Your patient population is likely to be emotionally and physically stressed, making it essential to include information such as payment methods and billing details. Patients also expect websites to contain payment options, such as credit cards and PayPal. To facilitate payment options, consider using an app that allows your customers to make payments online. There are many such apps available, including Square, Payment Depot, and Stax.
Mobile responsiveness
If you’re looking to increase your website’s ranking on Google or other search engines, you need to ensure it is mobile-friendly. Not only will it improve the user experience for your patients, but it will also boost your credibility. In fact, 75% of people judge the reputation of a business by the design of their website. If your healthcare website is not mobile-friendly, you’re probably losing out on a large chunk of your prospective patients.
