Direct Mail marketing companies offer a variety of options to help businesses reach their target audience. Many companies can create address lists based on specific ZIP codes or demographics. Business owners can purchase these lists and send them out directly to their target audience. Custom designs are also an option. Direct mail marketing companies can also help business owners with list management.
Custom design options
Some direct mail marketing companies offer custom design options for their clients. These companies may have their own design team to help with custom designs or may have templates for specific industries. Some companies may offer additional services, such as video mailers or promotional products. Regardless of which option you choose, the end result should have a clear call to action.
Graphic design is a key part of a direct mail campaign and can help you achieve a professional look for your mail piece. Some companies offer this as a separate service, while others include it as part of their package. Whether you want to create a flyer, brochure, or postcard, a professional graphic design company can help. Graphic design services can make a big difference in the bottom line, so look for companies that offer a complete package.
Cost
Direct mail marketing companies charge a fee for mailing a list. The costs of mailing a list vary based on the parameters used to create the list. Costs may range from $0.03 to $0.25 per contact. Business mailing lists generally cost more than consumer mailing lists because they require more data processing. The price of mailing a list also depends on the quantity of records.
Another factor that affects the cost of a direct mail campaign is the copy. Whether you write the copy yourself or hire a copywriting agency, you want the copy to appeal to your target audience. The copy should be convincing and persuade customers to take action. The cost of copywriting varies depending on the type of copy and the experience level of the copywriter.
Deliverability rates
When assessing the effectiveness of a direct mail marketing campaign, it is important to know the response rate of the mail you are sending. The average response rate of a direct mail campaign is approximately 9%, while that of an email campaign is typically about 1%. While response rates vary depending on the industry and the type of direct mail, knowing the industry average is crucial for benchmarking a campaign.
A response rate of less than 20% is not ideal. However, it is much better than non-response rates of less than 3%. In fact, some direct mail marketing companies boast of higher response rates than others. For example, oversized envelopes are known for getting better response rates than postcards.
Customer service
A direct mail marketing company should offer flexible turnaround times. Different types of work will require different turnaround times, so a company should be flexible enough to meet deadlines and accommodate your needs. They should also be able to provide an average turnaround time for your campaign. It is important to be able to measure the results of your direct mail campaign.
